Google has recently launched the Customer Match for Shopping ads to re-engage your existing customers and website visitors. This new business driven feature “Customer Match for Shopping” is a sure fire strategy to centering campaigns on your highest-value audiences based upon previous selling records, rewards points collected, and micro conversion like newsletter subscribers.
How Customer Match for Shopping ads Works?
Customer Match for Shopping allows you to upload a list of email addresses, that is matched to signed-in users on Google in a secure and fastest way. Using this latest option, you can increase the visibility of your brand, services and products to highest valuable customers. Customer Match for Shopping ads is also allows you to manage and adjust bids across various segments of your known high-value customers. In order to start Customer Match for Shopping, you need to upload the list of email addresses of your customers, that can be securely and privately matched to signed-in users on Google.
Functionality of Customer Match for Shopping ads
Once you have uploaded the email addresses of your current and previous customers into your ad-words account, the same is matched to those visitors and customers who signed-in Google with the same email address.
Benefits of Customer Match for Shopping ads
Using Customer Match for Shopping ads; you can re-engage your loyal customers.This will offer the capability to create a re-marketing list to reach customers across your campaigns.
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