Google is going to add new extension within Adwords i.e. Message Extension. Currently, you were using extension like site links, review, location, call and many more within campaign to facilitate extra information about your business and services.
The main aim to add click to message ads in AdWords is to bring the efficiency and effectiveness of messaging to search ads. By setting up a message extension, user can communicate with you in an easy way as per user convenient time.
How Click-to-message ads will work?
By clicking the message/text options opens a user’s SMS app with a pre-written message bespoke to product or service they are looking for. For reference, if you are hospitality advertiser and looking for hotel in your defined demographically location, he can send you text message or edit your tailored message. I am traveling to New york and looking for rooms.
Benefits of using Click-to-message ads:
- Easy to set-up
- Improved mobile conversion rate
- Easy way to communicate with customers
- Engage with your business in comfortable and efficient way
If you are running a campaign over Google Adwords and eager to know that how to enable or set-up click-to-message ads? You can consider our pay per click advertising services in India.