Google Shopping campaign provides amazing facility to promote your eCommerce products in order to drive maximum traffic to your site. In this way, you can make sure that you are getting potential leads. We will discuss here the top reasons to consider the shopping campaign. Let’s start with the first step i.e, Google Merchant Account set-up.
To launch your Google shopping campaign, you need to set-up Google merchant account and upload the feed file here. At this stage, you need to test the feed file comprehensively in order to make sure it works fine. Thereafter, you need to link your Google merchant account with AdWords to get the best output from your Shopping campaign. Let’s understand the benefits of Google shopping campaign to promote eCommerce products:
- Strong sense for the product: As you know, shopping ads are different from Text ads as shopping ads include product title, product description, image, review, price etc. So, this will give strong sense to users before clicking on the ads.
- Higher CTR: It has been observed that shopping campaign receives more impression and clicks in compared to text ads.
- Qualified Leads: Merchant can promote the product perfectly by including additional information of the products like the review, rating, benefits, etc. to get more qualified leads.
- Broader Presence: Shopping ads and text ads can appear at the same time. This means your reach with shoppers for a single search could double.
Conclusion: To promote your eCommerce products globally, you should take the professional support of PPC company India. They can promote your business adequately and drive only potential leads to your store. If you are looking forward to run your business campaign, then you should select the professional PPC company in India to reap the maximum benefits from your campaign.