Once your business website starts getting visitors, you need to keep them. The landing page must keep your visitors attracted and convert them into sales. They scroll down the website pages, and if they don’t find anything that excites them, they instantly leave! An effective landing page is the cornerstone of successful online marketing. A good persuasive landing page grabs the attention of visitors and compels them to complete a conversion. Hiring a good digital marketing company in India can take care of all these.
Take a look at how you can make your landing pages attractive to keep your visitors engaged and convert them to sales.
- Writing for one
Your pages must be written in such a way so that it looks like you are directly speaking to someone. It brings in a sense of longing and human touch. Write your content in such a manner so that the visitors feel it is written for them. Such an approach will keep them engaged on your website and they don’t leave quickly. Focus on the problems they are facing which led them to visit the website. Show them how your products can help you get out of the problem. Focus on the products and how they can benefit you. Stress on how your products can benefit them makes you feel good. More than the content, stress on the headline which must be bold and attractive.
- Pain points
The visitors are actually looking for something that will solve their issue or help them with a need. They have visited your page for buying something and they need precise and accurate information regarding the transaction. Identify your business objective; is it sales or just informative? You need to decide the purpose of your website and then go ahead with content. Create a single page and make it sufficient enough.
- Human touch
Your content must have a human touch. It should include simple and common sentences that make your visitors feel happy. Use short, easy, and precise sentences so that it is easy for them to understand and get the work done. Create content in such a way so that your visitors’ query is solved and they get a proper solution to their problem. There must be no limitation in serving your customers with personalized customer support.
If your visitors follow your landing page, you must be sure that the texts match each other. Like the ad, they click on should direct them to that particular product only. Keep the words and texts very consistent and they should not be different. Your ad commercial and landing page must have the same content.
- Call to action
A call to action is a button or an image that can link your visitors directly to your website. It can be a direct link to your article or buttons to add items to their shopping cart.
In a nutshell, you must keep your visitors engaged with an attractive and useful landing page. Use concise heading, images, simple text, and keep your visitors engaged and turn them into sales. HitsValue, a reputed SEO Company India can help you with all these with a proven and result-oriented approach.