For any brand selling their products online, it becomes extremely important that they choose their ecommerce platform wisely. Today, there are plenty of options available and they all require a certain level of customization to serve your specific purpose. Whether it is .NET framework or an open source platform, the SEO aspect of an ecommerce website is vital in ensuring a foundation that maximizes visibility. The entire process needs to be broken down in multiple phases to determine the correct implementation of your strategies to achieve the desired results. One of the most critical elements to begin with is the architectural structure of your website.
- Navigation and Internal Links – The structure of your website and its navigation friendliness are considered a valuable asset by search engines while ranking websites. So, the number of clicks it should take for a customer to reach a desired product on your ecommerce site would define a lot about the intuitive character of your website.
- Directory structure and URLs – They are just like the files and folders in the different drives of your computer. Their naming convention is what’s really important and equally critical for search engines to define every page on your website.
- Product Categorization – For ecommerce website, it is their category pages that are most likely to rank higher in search volumes for generic product keywords such as kid footwear or men accessories. As far as a product page within a category is concerned, they are usually more suitable for long tail product specific keyword ranking.
Typically, an Ecommerce SEO company in India or anywhere across the globe would be able to assist you with the technicalities of SEO for ecommerce. Though, that may not always resolve your issue because sometimes you need an expert from HitsValue who can speak the language that your consumers are well versed with. A product may have several names but it is the name that your target audience is looking for best defines the product.